Good news, everyone: last week marked the end of the World Cup for women’s soccer teams, and two amazing things happened. First and foremost, America’s team won — and that’s always fantastic. Second, it meant the World Cup is over, and Americans will stop pretending to care about soccer for a little while.
But, because it’s the current year and everything is stupid, the exceptional performance by the women’s team was overshadowed by aging feminist talking points about equal pay. Apparently, the women’s team is paid far less than their male counterparts, and clearly the only reason for that is that there are evil white, heterosexual men who wear monocles conspiring against women every single day.
It couldn’t have to do with the fact that almost no one actually watches women’s soccer, and men’s soccer enjoys much higher ratings. That would imply that there are market forces at work here, and everyone knows that answers that aren’t “sexism” are invalid. Because that’s how this works.
You see, when more people watch something, that makes it more valuable to advertisers. When there are more advertisers, whoever is running the event makes more money. When that happens, people who participate in said event make more money too — because without them, there is no event to begin with. No players = no audience = no advertisers. It’s a simple equation.
Here’s the Daily Wire’s Matt Walsh with more.