If you haven’t heard the phrase “get woke, go broke,” we’re going to explain what that means before we get to the video below.
It’s become a left-wing tradition to bully companies of every side into shilling for whatever the social justice cause of the week is. And, it’s remarkably effective. It’s why you saw almost every major international corporation change their social media logos to pictures of rainbows, and why Hollywood celebrities like to do videos together to talk about why the Second Amendment is evil or something.
This is the “get woke” part — that is, showcasing how enlightened you are in progressive politics. For everyday Americans who just want to watch a sports game, drink beer, or do literally anything else because they enjoy something, this is cringe-worthy, unnecessary, and honestly pretty forgettable.
Then comes the “go broke” part, which we see with the likes of CNN as the news channel plummets further and further into nothingness in the ratings. It’s gotten to the point where re-runs get more viewers, and it’s entirely due to CNN’s decision to pivot from a more objective news source into another DNC plant.
No one is immune from “get woke, go broke”. Just recently, a British craft beer company learned this lesson the hard way.
Here’s U.K. native Carl Benjamin with more on the story.